Know the 6 basic rules for effective management of push notifications

One of the great advantages that cards or cards installed in Wallet applications such as Apple Wallet, Google Wallet or PassWallet allow us to send push notifications to users.

This opens up a range of possibilities of engagement with our clients, associates, partners, policyholders, patients, etc. But it is important to know what the basic rules or recommendations are for the issuance of push notifications because we want these notifications to be as effective as possible.

Being able to send push notifications is a very useful feature that significantly increases our possibilities of communication with our digital card users. It has been shown that the opening ratio of a push notification is similar to that of SMS messages with the difference that for push notifications we do not need the user’s phone number or pay the extra cost of sending SMS.

But these tools must be used in an effective way if we want to attract the user’s attention. These are the 6 basic rules to maintain a good effective communication of push notifications:

1. Objective  

We have to be clear in advance what the purpose of our communication is. Launch a promotion? Attract the user’s attention? attract visitors to our establishment? communicate a discount?

2. Utility

We must communicate things that are useful and of value to our users, it is not about communicating but about sending a clear and useful message.

3. Frequency

We must send notifications with a limited frequency, that is, it is not about sending notifications every day but about doing it when it is really necessary and we look for a positive response from the user. If we send too many communications, we can cause a negative effect on our brand and business.

4. Moment

We must take into account the objective of the message to establish the most suitable time to send it, that is, if we want to launch a specific promotion we do not send the message at night or during the week, it is surely more effective to send the message on Saturday morning just when our establishment opens.

5. Value

It’s very easy, the more value the content of the message has, the more effective it will be. And the more personalized the better. For example, we can send a birthday greeting with a discount to use that day. Or remind users that they have discounts in a restaurant for being holders of their digital card.

6. Terminology

For an effective message and taking into account the space limitation, it is very important that you use striking, direct and optimized short terms.