IDenge digital cards business cases
One card in Apple Wallet and Google Wallet, told for eleven kinds of organisation. Pick yours to see what the plastic card costs you today, how to go digital in an afternoon and a real campaign from your sector, so the card brings in sales as well as identifying people.
What you will find in each use case
Each page is written for its sector, with its own problems and its own words: it is not the same sheet with a different name. In every one you will find:
- What the plastic card costs in that sector and where it goes wrong, from delivery to replacements.
- How you sign up your members, customers or students: with a link, with a QR code or by importing your spreadsheet.
- How staff check at the door that a card is valid and up to date, with the QR code and any phone.
- An example campaign told as an ordinary day in that sector, with the notification as it arrives on the phone.
- Organisations in that sector already using Idenge, the price and the questions that sector asks.
If your sector is not here, start with the closest one. The card is the same; what changes is how you present it to your users.
How the digital card saves costs compared with plastic
A plastic card is paid for several times: to design it, to print it, to post it and every time something changes. A renewal, a change of category or a lost card means another card and another wait.
With a digital card, the details are changed from the dashboard and appear straight away on each user's phone, with nothing to reprint. Sign-up skips the printer too: you share a link or a QR code, or import the list you already have as a CSV.
Access control needs no readers. Whoever is on the door scans the card's QR code with their own phone and sees whether the holder is up to date. And to reach your users you need no text messages and no app of your own to build and maintain: the message arrives on the card itself, in the phone's wallet.
Trying it costs nothing either: it is free for up to 20 cards, with no expiry date and no credit card, and past 20 the 100-card plan also covers the first 20. Prices are on the Idenge pricing page.
How the digital card brings in extra revenue: campaigns by sector
The card that identifies your users is also your channel for selling to them. You can message everyone, a group or only the people passing near your premises, and change what the card shows straight away. The offer is enjoyed by showing the card, with no coupons to redeem and no stamps to count. These are the campaigns you will find in each use case:
- Educational centres: the student ID card announces the careers fair, open days and enrolment deadlines, and keeps working when the student becomes an alumnus.
- Clubs with teams and federations: families arriving at the ground on Saturday hear how many places are left on the Christmas camp, and the second instalment of subs is flagged only to those who still owe it.
- Gyms and sports clubs: a member walking to the courts gets an offer for the club café after the match, and empty lunchtime courts are offered to those who usually play in the evening.
- Leisure centres: on a Monday evening, the eight o'clock screening at the member price reaches whoever walks down the cinema's street.
- Medical centres: the patient card lets people know they can now book their flu jab and introduces the centre's new services.
- Veterinary centres: in tick season, a check-up at client prices reaches the owner walking near the practice, and grooming fills the gaps in the diary.
- Loyalty: in the Christmas rush, a Gold customer walking into the shopping centre hears about Gold customer day, and a customer who moves up a tier sees it on their card at once.
- Hotels and resorts: on the last afternoon of the stay, the guest coming back into the lobby gets the spa at the guest rate; the day before departure, the airport transfer.
- Restaurants: at lunchtime, a regular two streets away gets the seasonal menu, and special dinners are announced to your regulars first.
- Associations: a member passing a partner shop gets the members' price, and the spring trip is announced with the places still left.
- Retail stores: on the eve of the sale, whoever walks past the window gets the customers-only preview.
None of these campaigns needs an app or a mailing list: just the card your users already carry on their phone.