Why and when is it useful to use variable images on digital wallet cards?

There are numerous different possibilities of the image shown on the digital card.

We already know that a digital card allows us that ALL its content can be updated at any time and in a matter of seconds our users’ cards will change with the new content or image. That is, we can change any text content or number, any date, any link or email, phone; We can also change the background color of the card as well as the colors of the titles and texts but VERY IMPORTANT we can also change your images either the logo at the top left or also the central image of the card.
Discover in this post the possibilities of variable images on the digital wallet card.

Let’s list the different possibilities of the variable central image:

Temporary advertising:

We can insert advertising from a third-party or own company in the central image in such a way that we generate revenue from such advertising. We can also schedule from what time and day and until when we want that image. Once the period is over, the cards return to the initial image

Dates indicated:

If on an indicated date (for example Christmas, Father’s Day, Black Friday…) we want to change the central image to congratulate that day or specific days and personalize the image of the card.

Promotions

Many customers update the image of the card with 2x1 promotions or other types of benefits for their users. We can also send PUSH notifications to inform about the promotion.

Different categories of users

If, for example, they have several types of user categories and want each one to have a different central image, we can also manage it from the user database by filtering and assigning the desired image for each group in such a way that the image of the card will be different according to the type of user.

There are many possibilities offered by digital cards and their management of variable data and images and above all the possibility of generating various marketing impacts with our users and further personalizing our relationship with them.